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Digital Analytics

Web Analytics Agency in Spain

We help you better understand your brand through data. We perform technical implementations, analysis, search for insights and data visualization. We help you understand your visitors’ customer journey.
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Data Strategy

Digital Analytics Consulting Service

n an environment where there is more and more competition in all sectors, it is essential to know potential customers.

Digital analytics helps us understand what happens on a web page or app, from how they arrived to know why or why they have not bought or filled out a contact form.

Our services include:

  • Estrategy: Definition of objectives and KPIs.
  • Tagging: Implementation and Tag Management.
  • Analytics: Advanced metrics analysis.
  • Reporting: Custom Dasboards and Dataviz
Servicio Analítica Digital
Our Work

Digital Analytics to help you understand your business

Digital analytics and the measurement of everything that happens in the online environment is a fundamental element to advance in customer knowledge and the improvement of the company’s sales processes.

You may consider that your website traffic is enough for your business, but the weak point surely comes from the lack of interaction or low conversion of visitors.

In many cases, the information that can be obtained from the web is ignored, or underused. Counting visits is not enough. It is necessary to understand why users behave in a certain way on the web and how we can get them to perform the actions we want them to do (fill out contact forms, download documents, buy a product …).

All this can be achieved by auditing the quality of the data, making improvements in the measurement and analyzing in depth everything that happens on the web or app.

Planning

  • We analyze the general objectives of the business
  • We identify the objectives of the online channel and align them with the objectives of the company.
  • We define key performance indicators (KPIs) and create an analysis framework.
  • We audit the site and propose the most appropriate web analytics tools for each project: Google Analytics, Matomo…

Implementation

  • We implement and configure advanced measurement solutions.
  • We use Tag Management tools to streamline the implementation process.
  • We tag all events and interactions relevant to the analysis.

Analysis and reporting

  • We analyze the data collected: campaigns, traffic sources, objectives…
  • We automate data collection by integrating all data sources.
  • We perform a multichannel analysis and definition of attribution models.
  • We create dashboards and data visualizations with Business Intelligence tools

Recommendations and action plan

  • Based on the data obtained, we formulate recommendations for the optimization of the company’s online marketing strategy.
  • We elaborate an action plan with which a new optimization cycle begins.
"What is not defined cannot be measured. What is not measured, cannot be improved. What is not improved, is always degraded"
William Thomson
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Our Digital Strategy services are personalized and adapted to each project. Contact us and we will study your case in detail.