Definition:
Google AdSense is a service for managing Google advertising. The program is designed for website publishers who want to display a specific text, video or image advertising on pages of their website and make money when site visitors see or click on ads.
How Google Adsense works
Ads are controlled and managed by Google and web publishers should only create an AdSense account and copy and paste the code provided to display the ads. Revenue from the use of AdSense is generated based on clicks or impressions of Google Ads ads. Becoming a verified website editor in Google’s AdSense program is totally free.
Google Adsense Programs
Google currently offers a number of different AdSense programs, depending on the type of content you are going to place the ads on (for example, the website or RSS). Some of the most common programs include:
- AdSense for content: Displays ads on a web page.
- AdSense for search: Displays ads in search results on a website.
- AdSense for mobile: Shows ads on a mobile site.
- AdSense for feeds: Shows ads in RSS feeds.
- AdSense for domains: Displays ads on unused domains.
AdSense programs are also available to qualified developers and publishers, who can use AdSense to drive revenue in iPhone apps, video, or web browser games. Google currently offers the following AdSense programs for qualified publishers:
- AdSense for mobile apps: Get financial benefits from Android and iPhone apps.
- AdSense for TV: Get financial benefits from a TV inventory.
- AdSense for video: Monetize online video content.
- AdSense for Gaming: Getting Financial Benefits from Browser-Based Games
Google’s algorithms are designed to interpret context in such a way that irrelevant results are discarded and only those most likely to produce revenue are delivered. Google reviews ads using language filters and professional linguists to prevent the use of inappropriate text or content and to ensure that all material conforms to a professional editorial context and ethical standards.
How to create an account in Google Adsense
To sign up for Google AdSense and start showing ads on a website or app, you need to follow these steps:
- Open the AdSense homepage (https://www.google.com/adsense/) and click the “Sign up now” button.
- Enter the URL of the website where you want to run ads and click “Next”. Your site must comply with AdSense policies in order to be approved.
- Complete the registration form with your personal and contact information. Accurate and complete information must be provided, as this is necessary for the payment and verification process.
- Accept the AdSense terms and conditions and click “Submit request”.
- Once you’ve submitted your request, AdSense will review the website to make sure it complies with its policies. If your site is approved, you’ll receive an email from AdSense with instructions on how to start showing ads. If the site is not approved, you will receive an email with information on how to troubleshoot and resubmit your request.
Advantages of Google Adsense
Here are some advantages of using Google AdSense as an advertising platform for your website or application:
- It’s easy to use: AdSense is easy to set up and requires no advanced technical knowledge.
- Wide network of advertisers: Google has a wide network of advertisers who offer a wide variety of ads to display on your site.
- Pay per click or per impression: AdSense offers two payment options: pay per click (CPC) and pay per thousand impressions (CPM). This gives you the flexibility to choose how you prefer to be paid.
- Personalization: AdSense allows you to customize the appearance of your ads to fit the design of your website or app.
- Tracking and analytics: AdSense provides tracking and analytics tools to help you understand ad performance and improve ad performance.
- Reliable payment: AdSense is known for being a reliable payment program and paying its publishers on time.