Definition:
Google Discover is Google’s alternative to compete with social networks. Through its feed it shows publications based on the interests of users. Through this solution, information related to the user’s tastes and queries is displayed thanks to the information that Google and AI collate.
Google’s new functionality is only present in the mobile version. With Google Discover it is intended to generate an informational feed that can compete with social networks thanks to all the information and data of the users that it stores.
Features of Google Discover
Google Discover allows users to access useful and relevant information through cards that present a variety of topics, ranging from travel and artist news to weather data and entertainment trends. One of the most notable features is the user’s ability to customize their feed; they can define which topics interest them and which ones they wish to exclude, optimizing the discovery experience.
This personalization is achieved through a feedback system, where users can indicate their interest in a specific topic, which in turn increases the frequency with which that topic appears in their feed. Additionally, Google Discover offers the possibility to explore related content, allowing users to delve into areas of interest and discover new perspectives and topics they may not have actively searched for. This combination of personalization and relevance is what makes Google Discover a powerful tool for content discovery.
Ads in Google Discover
Google monetizes its functionality through ads integrated into the Discover feed, as well as on platforms like YouTube and Gmail. These ads are segmented by audiences rather than by keywords, allowing advertisers to reach specific groups of users based on their interests and behaviors.
These ads are designed to support the entire user conversion funnel, focusing on aligning with search intent and audience targeting. By ensuring that the ads are relevant to users’ needs, Google enhances the overall experience while providing advertisers with effective opportunities to engage potential customers.
SEO in Google Discover
To successfully appear in Google Discover, it is essential that the content is optimized for mobile devices, as the platform is primarily designed for this format. Content quality is crucial; articles must be informative, engaging, and relevant to have the opportunity to be featured in the Discover feed.
The click-through rate (CTR) is likely a key indicator for improving visibility in this feed, as the platform is not specifically designed to foster engagement. High-quality images also play a significant role in content performance; using appropriate formats (1:1 or 16:9) can enhance rankings and increase the CTR. Therefore, content creators should focus on the visual presentation of their posts to maximize visibility and attract user interest.