Definition:
A pop-up is a type of window that suddenly appears on a website screen or in your browser. In contrast to a pop-under ad, which appears behind (on the back of) the browser window, a pop-up is more intrusive, as it covers other windows, particularly the window the user is trying to read. Pop-up ads are widely used in online advertising, although advertising isn’t the only app for pop-ups.
Benefits of using pop-ups on your website
Pop-ups are a type of content that can be very beneficial for your business if you use it correctly.
Through this pop-up window you can increase the number of leads either by including your newsletter or by showing a discounted message that retains the user on the page and invites him to buy a product. But this technique you have to use it with your head because if not…
Disadvantages of pop-ups
Although we have previously said that pop-ups can be good for capturing leads, it is no less true that if you use this pop-up window incorrectly, what it can cause is that the rebound on your website increases and the user is unhappy with you, even causing a fall in your organic positioning.
What is a pop up for?
Apart from the above, through this pop-up window you can show your users a specific service, a product, a promotional campaign and, ultimately, any message that you think can get a positive response from the visitor.
Pop-up blocker
A pop-up blocker is a program specifically configured to block pop-ups from a website.
There is a variant of this popup blocker that serves to block Google ads on pages. This blocker is free and you can find it here for chrome: https://adblockplus.org/es/