Definition:
In search engine optimization terminology (SEO), the White Hat SEO term refers to the use of optimization strategies and techniques that focus on a human audience, as opposed to search engines, and that fully follow the rules and policies of the search engine.
White Hat Seo or Ethical Seo
For example, a website that is optimized for search engines and yet focuses on relevance and organic ranking, is considered to be white hat SEO. Some examples of White Hat SEO techniques include the use of keywords and keyword analysis, backlinking, link building to improve the popularity of links, and writing content for human readers.
White Hat SEO is most often used by those who intend to make a long-term investment in their website. It is also called ethical SEO, totally contrary to Black Hat SEO. To do this, quality content and services must be offered, descriptive keywords must be used and the web must be easy to navigate.
The importance of doing White Hat SEO
Crafting White Hat SEO can be vital for a website, because if you don’t follow the rules, this site could be banned by Google and other search engines. The number one search engine, Google, is visited by millions of people on a daily basis and each visit presents the potential of a site to be discovered by a new user. Google is undoubtedly a powerful source of traffic for a website and being banned can result in a drastic drop in website and even business traffic. You have to take into account all the work that is implicit in a website and also think about what would result if it were banned from the most used search engine on the internet. What’s worse, once it’s banned from Google, there’s no guarantee it can ever be listed again. A lifetime suspension of Google would have huge consequences for a site.