Definition:
Content curation is the online collection, organization, and presentation of content related to a particular topic or subject. As a general rule, a content curation site reproduces some of the original content and links to the entire entry. Some content curation sites also offer the original content, its interpretation and comments.
Who curates content
Although some criticize content curation as a marketing tool, it can be very useful for users looking for an overview of up-to-date content on a specific topic. Content curation sites can be managed by individuals or small groups of people, known as curators. When the process involves many people, it is referred to as social curation or social media content curation.
The content curation process
Content curation involves sorting through large amounts of information on the web to present the best publications in an organized and meaningful way. This process includes filtering, sorting, organizing and categorizing content into specific topics, and then sharing it. Unlike content creation, curation does not involve generating new material, but rather discovering, compiling and sharing existing content with an online audience. This practice is important for marketing departments looking to maintain an effective online presence, offering added value to their audience and building lasting relationships with loyal followers.
Content Curation Applications
Content curation can be integrated into marketing strategies in a variety of ways. Here are three effective methods:
- Weekly filtered blog posts: These posts compile and categorize useful resources found on the web, presenting them as a one-stop resource for readers. They function as a one-stop shop for relevant content, eliminating the need for readers to search on their own.
- Weekly newsletters: Weekly newsletters are an excellent opportunity for content curation, especially if you have a large follower base. Like blog posts, these newsletters select and organize important content, sending it to an email list. They can include promotions of your own content.
- Share filtered content on social networks: Social networks are a key channel for content curation, allowing you to stay relevant to followers and attract new users. Sharing content from other sources is essential to maintain interest and interaction on these platforms.
Benefits of content curation
Content curation offers several benefits that can significantly improve an organization’s marketing strategy:
- Time savings: Selecting and organizing relevant content saves time for the audience, who do not have to search for information on their own.
- Authority and credibility: By sharing valuable and well-selected content, a brand can establish itself as an authority in its field, gaining the trust of its audience.
- Enhanced engagement: Content curation encourages audience interaction by offering material that is relevant and of interest to them.
- Content diversification: By including content from different sources, a wider variety of information is offered, maintaining the interest of the audience.
Tools used in content curation
Content curation benefits greatly from various tools that facilitate the collection, organization and distribution of relevant information. Here are some of the most popular and effective tools used in the content curation process:
- Feedly: An RSS aggregation tool that allows users to follow multiple content sources in one place. Feedly is ideal for keeping up to date with the latest posts from blogs, news sites and other information sources.
- Pocket: This application allows you to save articles, videos and other content for later reading. It is useful for content curators who want to collect interesting resources and review them at their convenience.
- Scoop.it: A platform that facilitates content curation by allowing users to discover, collect and share relevant content on specific topics. Scoop.it allows content to be organized into visual dashboards, making it easy to present.
- BuzzSumo: A tool that allows content curators to identify the most popular and shared topics on the web. BuzzSumo helps discover relevant content and analyze the performance of different pieces of content on social networks.
- Hootsuite: Although primarily a social media management tool, Hootsuite allows you to schedule and share curated content across multiple platforms, ensuring that content reaches the right audience at the right time.
- Curata: A content curation solution that helps companies discover, organize and share relevant content. Curata provides detailed analytics to measure the impact of curated content on the audience.
- Evernote: A note-taking application that can also be used to collect and organize content. Evernote allows you to save articles, images and personal notes, making it easy to curate content for specific projects.