Definition:
Discord is a chat application designed primarily for the gaming community, similar to platforms such as Skype, TeamSpeak or Slack, widely used by gamers. It facilitates communication, especially for those who use a PC for gaming, allowing users to chat easily, maintain a list of friends and establish quick communication.
Beyond being a communication tool, Discord also functions as an organizational and social platform. Many users have adopted it as a semi-public community, similar to a forum, where people with common interests or fans of the same game come together. Users can join or create public or private “servers”, which allow several people to meet in a shared space.
What Discord is for
Discord is a multifaceted platform that offers diverse functions and benefits for both players and communities with shared interests. The following are some of its main utilities:
- Direct connection between users: Discord allows users to establish an immediate and direct connection with other people who share their interests, whether it’s video games, music, art, technology or any other topic. This ability to connect people with similar interests fosters the creation of vibrant and active communities.
- Participation in chats and thematic channels: Users can join servers that host chats about their favorite video games or any other topic of interest. These thematic channels allow detailed discussions, exchange of tips and the possibility to meet other fans or experts in the area.
- Professional networking: In addition to its recreational use, Discord is an excellent tool for professionals in the technology and creative industries. Users can interact with game developers, software and hardware engineers, digital artists and other professionals, facilitating networking and the exchange of ideas and experiences.
- Organization of events and activities: Discord offers tools for organizing online events, such as video game tournaments, Q&A sessions, workshops and more. These features are ideal for communities that want to maintain active and engaging programming for their members.
- Digital commerce platform: Discord also functions as a digital marketplace where users can purchase exclusive games and other digital products. This feature adds additional value to the platform, allowing developers and companies to reach their audience directly.
- Advanced communication tools: Discord offers advanced communication options, such as voice and video chat, that facilitate real-time interaction. These tools are especially useful for coordinating team games, holding virtual meetings or simply socializing with friends.
- Personalization and privacy control: Users can customize their Discord experience by creating private or public servers, setting access permissions and configuring roles for members. This ensures that each community can operate securely and according to its own rules.
Discord as a Work Tool
Discord is not only a platform for entertainment, but it has also become a useful tool for work and marketing strategy. Its features allow great flexibility and adaptability to different professional needs:
- For influencers: Allows you to manage communities efficiently, offering a space where influencers can interact directly with their followers. Facilitates the creation of exclusive channels for the most active fans, where they can offer exclusive content, conduct Q&A sessions, and more. Provides tools to moderate communities, ensuring that the environment is safe and welcoming for all members.
- In education: It can be used as a private channel to organize educational events, such as webinars or online workshops. It offers the possibility of sharing educational materials, such as documents, videos and links, in a controlled environment. It allows the creation of discussion and debate groups, encouraging the active participation of students and facilitating collaborative learning.
How to develop marketing strategies with Discord
Discord can be a very useful tool to boost marketing strategies, thanks to its ability to create active and engaged communities. Here are some strategies and tips to maximize its potential:
- Establish objectives: It is important to clearly define what you want to achieve with your Discord presence, whether it is to increase community participation, improve customer service or launch new products. It is also crucial to determine the roles of each team member within the server and how they will interact with community members.
- Determine the target audience: You must identify who you want to reach with the Discord server, considering factors such as common interests, geographic location and purchasing behaviors. This information is used to customize content and interactions within the server, ensuring that they are relevant and engaging for the target audience.
- Sharing the server: It is essential to promote the Discord server on other social networking platforms, on the website and through newsletters to attract new members. Collaborating with other servers or communities can help exchange members and expand reach.
- Provide value on the server: Offering exclusive content, such as product previews, special offers or live events, helps keep members interested and engaged. Encouraging active participation through contests, polls and discussions invites members to share their opinions and ideas. It is essential to ensure that the server is a place where members can obtain valuable information and feel that their participation is appreciated and rewarded.