Definition:
In marketing, freebies are free materials that a user can obtain by visiting a website or interacting with a brand. In marketing, it refers to a strategy of offering low-cost products as freebies to users who visit a website or contact a brand. These freebies can include tools, applications, documents or any material that is useful to the user.
Freebies are presented in both digital and physical format, and are common at events and trade shows. This strategy capitalizes on the appeal of freebies to increase attraction to a specific brand. However, the concept has gained relevance mainly through the Internet, where the digital environment facilitates both its creation and distribution.
What freebies are for
Freebies are a technique used by companies to attract consumers and generate leads. In other words, they seek to motivate users to buy branded products and encourage their loyalty. This strategy can be considered an example of word-of-mouth marketing, as satisfied users can recommend the free products to others. In essence, freebies demonstrate how a company or brand wants to take care of its audience.
They also serve to attract undecided customers or win back lapsed customers. In addition, freebies allow companies to demonstrate the value of their products or services without requiring an immediate commitment from the consumer. This tactic can also help differentiate a brand in a saturated market.
Examples of freebies
Freebies are used by various companies as part of their marketing strategies to attract and retain customers. Below are some common examples of freebies:
- Product samples: Many companies offer free samples of their products so consumers can try them before deciding to buy. This is common in the beauty and personal care industry.
- E-books and guides: Software and digital services companies often offer free e-books, guides or reports in exchange for subscription to their newsletter or contact information.
- Free software trials: Software companies offer free trial versions of their products for a limited time, allowing users to explore their features before committing to a purchase.
- Marketplaces Freebies: AliExpress, a popular e-commerce platform, occasionally offers free or heavily discounted products as part of its promotions. These freebies allow users to try new products and, at the same time, generate traffic and visibility for sellers.
- Free events and webinars: Hosting online events or free webinars is a common strategy to attract new potential customers and demonstrate the company’s expertise in a given field.
- Free application downloads: Some mobile applications offer free downloads or free premium features for a limited time to attract new users and increase your customer base.
How to obtain freebies
Obtaining freebies can be a rewarding experience for both consumers and businesses. Here are some strategies and steps consumers can follow to access these freebies:
- Newsletter subscription: Many companies offer freebies in exchange for subscribing to their newsletters. By providing your email address, you can receive access to exclusive content, free samples or special discounts.
- Social media participation: Following brands on social media platforms such as Facebook, Instagram or X can offer opportunities for freebies. Companies often run contests, sweepstakes or promotional campaigns that include free products.
- Visiting promotional websites: There are websites dedicated to listing promotions and freebie offers. These sites compile information on freebies available in various industries and can be a valuable resource for finding new opportunities.
- Attend events and trade shows: Trade shows, conferences and industry events often offer freebies to attendees. These events are an excellent opportunity to obtain product samples, informational brochures and other promotional materials.
- Downloading mobile apps: Some mobile apps offer freebies as part of their user acquisition strategy. Downloading and registering for these apps can provide access to premium content or free products.
- Join loyalty programs: Brands often have loyalty programs that reward customers with freebies after accumulating a certain number of points or purchases. Joining these programs can be an effective way to receive free products on a regular basis.
- Explore e-commerce platforms: Sites such as AliExpress occasionally offer free or heavily discounted products as part of their promotions. Exploring these platforms may reveal opportunities for free products.