Definition:
A clickmap is a tool used in web analytics and user experience(UX) that provides a visual representation of where users click on a web page. This technique generates a graphical representation of the areas of a page where users interact through clicks or taps on their devices. Clickmaps help identify the most influential sections and those that receive the fewest interactions, providing a clear view of which components are working well and which can be improved. They are valuable for programmers, designers and marketing teams, as they make it easy to evaluate the usability of websites and measure the effectiveness of campaigns, enabling improvements based on the real needs of the audience.
What is a clickmap for?
The clickmap is a precise tool for discovering how users interact with a web page. It allows you to identify the most effective locations in terms of clicks and those that are not so effective. In essence, it reveals the strengths of a page and points out the aspects that require improvement to increase its attractiveness. This practice challenges aspects of design and usability, making the clickmap an indispensable tool for efficient web analytics.
Examples of clickmap software
There are several programs that provide detailed information through clickmaps, extending the functionality of heat maps. These programs are applicable on both desktop web pages and mobile devices. Some of the most prominent include:
- Hotjar: Offers behavioral analysis tools, including heat maps, session recordings and feedback surveys.
- Smartlook: Allows detailed tracking of user interaction with advanced filtering and analysis features.
- Mouseflow: Provides heat maps, session recordings and funnel analysis to improve user experience.
How to implement a clickmap
- Select a clickmap software: Choose a suitable tool such as Hotjar, Smartlook or Mouseflow.
- Account setup: Create an account and log in to begin initial setup.
- Install the tracking code: Insert the tracking script in the header of the pages you want to analyze.
- Define the pages to analyze: Decide which are the most important pages of the website you want to monitor.
- Collect and analyze the data: Look at visual click maps highlighting the most and least clicked areas.
- Interpret results: Examine user behavior patterns to better understand site navigation.
- Make design adjustments: Use the information to make changes to the design and structure of the website.