Definition:
Networking is the activity dedicated to the creation of a network of professional contacts with the purpose of creating work and business opportunities with people or companies in the same sector, or that have a common purpose.
Networking can be done both in person, attending talks and conferences, seminars or specific networking events, and online, with tools such as the social network LinkedIn or Facebook. It is very important to develop a strategy for the preparation of networking that increases the chances of success: offer a good image, prepare the presentation well, offer the linkedin and business cards, be consistent and maintain contact are actions that help to improve our network of contacts.
Advantages of networking
Networking offers multiple benefits that can boost your career and your projects:
- Obtain employment opportunities: Establishing trusted professional relationships through networking significantly facilitates the possibility of obtaining a job or employment contract.
- Increase visibility: Networking is an excellent way to make yourself known in the professional environment and promote your personal brand. This is equally applicable to companies seeking to make a brand, product or service known.
- Conducting business: Networking acts as a catalyst for business relationships. The wider the network of contacts, the more opportunities will arise.
- Source of financing: Through networking, it is possible to present projects to potential investors who may be interested in offering financial support.
- Knowledge exchange: It allows you to meet other professionals in the sector with whom you can exchange information, participate in talks and debates, and even offer or receive training.
- Get to know the competition: Networking events are ideal places to interact with the competition and analyze them in depth, identifying what they offer and how to differentiate yourself from them.
Networking resources and strategies
To make the most of networking, it is important to have effective strategies in place. Here are some of them
- Elevator Pitch: A communication strategy that consists of a brief and concise speech to present a personal brand, a company, a project or a product or service in an impactful way. Its objective is to capture the attention of the recipient in a short period of time, leaving a lasting impression.
- Business cards: A physical resource containing essential contact information about a person or company. Although simple, they are highly effective in being remembered and facilitating subsequent follow-up.
- LinkedIn: A key platform for professional networking. It is an indispensable tool for online networking, allowing you to connect with other professionals, share achievements and participate in interest groups.
- Curriculum Vitae (CV): An essential document for those seeking employment opportunities. It is essential to have a well prepared resume, both in digital and physical format, and preferably in several languages, in order to adapt to different professional contexts.
Tips for effective networking
To maximize the benefits of networking, it is essential to approach this activity with a well-planned strategy. Here are some key tips:
- Set clear objectives: Before attending an event or interacting online, it is important to define what you hope to achieve, whether it is meeting specific people, learning about new trends or seeking job opportunities.
- Be authentic: Sincerity and authenticity are fundamental to build genuine relationships. It is advisable to show a real interest in the people with whom you interact.
- Active listening: Paying attention to what others are saying and asking relevant questions not only helps you learn more, but also demonstrates interest and respect.
- Keep following up: After meeting someone, it is advisable to keep in touch. A thank you message or an invitation to connect on LinkedIn can be simple but effective steps.
- Offer value: It is important to consider what you can contribute to people in the network, whether it is sharing useful information, making presentations or collaborating on projects.