Definition:
Schema markup, also known as schema markup, schema.org or structured data, is a form of microdata that can be added to HTML pages to improve the way search engines understand and display a website’s content. It consists of adding structured data tags to a website in order to provide more information about the content of the site to search engines. Its use is recommended by search engines and can positively affect web positioning.
Advantages of schema markup
By using schema markup, a website can gain the following benefits:
- Improves ranking in search results: Search engines can use schema markup to better understand a website’s content and display more relevant results to users. This can improve a website’s ranking in search results.
- Provide more information to users: Schema markup allows search engines to display more information about a website’s content in search results. This can help users better understand the content of a website and make informed decisions about whether to visit the site or not.
- Increases the visibility of a website: By providing more information about a website’s content to search engines, schema markup can increase the site’s visibility in search results. This can attract more users to a website and increase traffic.
- Helps improve user experience: By providing more information about a website’s content to users, schema markup can improve the user experience and make it easier for them to find the information they are looking for.
Schema markup types
Among the schema markups that can be used to provide more information about the content of a website to search engines we can highlight the following:
- Organization Schema: This type of schema markup is used to provide information about an organization, such as company name, address, and phone number.
- Local Business: This type of schema markup is used to provide information about a local business, such as address and phone number.
- Product page: This type of schema markup is used to provide information about a product, such as price, brand, and product features.
- Job Listing: This type of schema markup is used to provide information about a job, such as job title, company, and location.
- Event Page: This type of schema markup is used to provide information about an event, such as date, venue, and ticket price.
- Video Page: This type of schema markup is used to provide information about a video, such as the video’s title and description.
- How To: This type of schema markup is used to provide instructions on how to make something, such as how to cook a recipe or how to repair something.
- FAQ: This type of schema markup is used to provide answers to frequently asked questions about a topic.
- Article: This type of schema markup is used to provide information about an article, such as title, publication date, and author.
- Breadcrumb: This type of schema markup is used to provide information about a website’s navigation hierarchy, allowing search engines and users to better understand how the site is structured.
- Recipe: This type of schema markup is used to provide information about a recipe, such as preparation time, number of servings, and ingredients needed.