Definition:
Social Media is the set of digital platforms where content is created, viewed and shared by its users. The term Social Media acquires vital importance with the irruption of social networks, the pillar of social media and that have completely revolutionized the way in which users interact with each other and generate and share information.
It is within the world of marketing, and especially digital marketing, where social media has a greater relevance, companies focus their efforts on increasing their notoriety in these “social media” in order to attract as many users as possible
Importance of Social Media
Developing a Social Media strategy implies having the maximum possible online presence. Basing your strategy solely on the web implies a very high opportunity cost in relation to the possibilities that we stop taking advantage of if we leave aside social media.
First of all, social media is an unbeatable promotion platform for businesses. The reach they have is counted in hundreds of millions which implies that we can segment their audience as best suits us. An advantage that must be taken into account is that if desired, a good social media strategy does not have to have a very high budget, if we are creative these platforms will reward us.
Having a community manager and a presence in social media has a positive impact on the corporate image, as it brings modernity; those companies that do not have social networks are increasingly pigeonholed as old.
The importance of Social Media goes beyond a mere vehicle to promote the image of the brand, at a communicative level they offer us a space where we can be in direct contact with our consumers, at the same time as configuring your network of contacts and establishing commercial relationships
Benefits of Social Media
Among the advantages of having a digital strategy in social networks we can mention:
- Increased brand visibility: Social media platforms allow companies to reach a wide and diverse audience. By creating engaging and relevant content, brands can increase their visibility and recognition, which is key to attracting new customers.
- Direct interaction with consumers: Through social networks, companies can communicate directly with their consumers, facilitating feedback and dialogue. This interaction not only helps build stronger relationships, but also allows brands to better understand the needs and preferences of their audience.
- Precise targeting: Social media platforms offer advanced segmentation tools that allow companies to target their messages to specific groups of users. This increases the effectiveness of advertising campaigns and maximizes return on investment (ROI).
- Lower marketing costs: A well-planned social media strategy does not necessarily require a large budget. Many tactics, such as creating organic content and engaging in relevant conversations, can be implemented effectively without large investments. Creativity and authenticity are key to attracting attention on these channels.
- Improved brand image: Maintaining an active presence in social media contributes to the modernization of the corporate image. Companies that use these platforms are perceived as more accessible and in tune with current trends, which can attract a younger and more dynamic audience.
- Analysis and measurement of results: The analysis tools available on social media platforms allow companies to measure the performance of their campaigns in real time. This makes it easier to make informed decisions and optimize strategies based on the results obtained.
- Establishing business relationships: Social media is not only a channel for interacting with consumers, but also a valuable tool for establishing business relationships. Through networking and participation in relevant communities, companies can identify opportunities for collaboration and growth.