Definition:
A social media manager is the individual within an organization who is responsible for monitoring, contributing, filtering, measuring, and otherwise guiding the social media presence of a brand, product, person, or corporation. The role is similar to that of a community manager in a website forum or PR representative. Social media managers are often found in the digital marketing and public relations departments of large organizations. Managing social media requires advanced training, careful planning, incredible endurance, and constant adjustment to the conditions in the day.