Definition:
A Thank You Page is the page of our website where we land those users who make a conversion within it. Although simplistically the objective of this page is to thank the user for the time and effort he/she has spent in making the conversion, it has acquired a much broader concept and functionalities as we will mention below. When the user performs actions such as filling out a form, creating a profile or making an online purchase, this is the moment we use to redirect them to this Thank You Page, finalizing the conversion process.
Objectives of the thank you page
Through a Thank You Page we can perform a series of actions that go far beyond just thanking the user for the conversion, and make it a truly important element in our marketing strategy:
- Gratitude:the fact that the functions of this type of page can go much further does not mean that the original objective of a Thank You Page is to thank the lead for the time invested in us. In this way the user will notice that we are considerate and will improve our brand image and engagement.
- Confirmation:Eliminate user uncertainty by confirming that the process has been completed properly. Making a purchase or creating a profile and then not receiving a confirmation can lead to a bad experience for the user.
- Remarketing:when the user makes an online purchase, there is an unmissable opportunity to offer products related to those he has already acquired and thus increase our sales.
- Engagement:through the Thank You Page we can offer content related to our user in order to get them to browse our website for a longer time.
- Promotion:it is not a negligible idea to include a call to action through social networks such as Facebook or XÂ to encourage the user to publish that he has performed the action on our website or simply to subscribe.
Conversion Tracking and Analysis
The Thank You Page is an ideal place to implement analytics and tracking tools and measure results through web analytics. By observing user behavior on this page, valuable data on conversion rates and marketing campaign performance can be obtained. This includes the use of tracking pixels or conversion codes that allow measuring the success of implemented strategies. By analyzing this data, companies can adjust their tactics to improve conversion rates and optimize the overall user experience.