Definition:
UX or user experience, is the term that refers to how users interact with a product, whether it is a website, cell phone, etc. Put more summed up: UX stands for user experience. In digital marketing, the core of the user experience is developed on our website and is based on several key factors such as usability, usefulness, attractiveness, working speed, etc.
It is also the result of analyzing the possible problems of the product implementation and thus designing it correctly, in order to obtain a positive user experience, which is one of the most important favors to retain the user and reduce the bounce rate.
What is UX for?
User experience – which is often confused and focused only on usability – is especially important in ecommerce. A complicated design or complex operation can accentuate cart abandonment and even prevent the start of a purchase process. In online stores it is essential for the user to find what he is looking for quickly, easily and with all the guarantees.
How to improve user experience (UX)
To ensure that the UX is as successful as possible, it is necessary to conduct a preliminary study in order to provide the best possible experience, which implies on the one hand to know the type of audience to which our website is addressed. You have to define the user before designing any website and know their habits and their way of consuming digital products. On the other hand, you have to have well defined the characteristics of the product or service you want to sell and the use you make of it. Once we are fully aware of all these factors, we can take the following actions:
- Improve loading time:The speed with which our website loads is an increasingly determining factor in a world in which users increasingly value their time.
- Content quality:content is the undisputed king of the internet and that is why we must develop creative, useful and attractive content for the user in order to generate engagement and provide the best possible experience.
- Accessibility:the more people can browse our website and the more adapted it is to all types of users, the greater satisfaction we will find on their part.
- Web hierarchy:if we manage to develop a website where all the content is organized correctly, the user will be able to navigate it more easily.
UX and user feedback
A fundamental part of improving the user experience is continuous feedback. Listening to users and understanding their opinions about the website or application is crucial to identify areas for improvement. This can be achieved through surveys, interviews, or analysis of comments on social networks and forums.
Implementing analytics tools, such as satisfaction surveys or feedback forms, allows you to collect valuable data on how users interact with the platform. This information can help make real-time adjustments and prioritize changes that really impact the user experience. In addition, showing users that their opinions are valued and taken into account can increase their loyalty and satisfaction, which is especially important in the competitive world of ecommerce.