Definition:
Organic traffic refers to visitors who arrive at a website through unpaid search results on search engines like Google, Bing, or Yahoo. This type of traffic is crucial for the success of a website, as it indicates that the site’s content is relevant and valuable to users. Using web analytics tools, such as Google Analytics, organic traffic can be segmented to show what percentage comes from search engines and how it is distributed across different pages or sections of the site.
Organic traffic is used to describe traffic that a site hasn’t paid for, in contrast to paid traffic, which results from users clicking through a sponsored search result or ads.
Some examples of techniques used for organic SEO include the use of keywords and keyword analysis, linkbuilding and writing relevant content for readers.
What organic traffic is for
A high volume of organic traffic is generally a positive indicator for a website, as it suggests that the content is of high quality and ranks well in search results. However, relying solely on organic traffic can be risky, as any change in search engine algorithms can significantly affect the number of site visits.
Ideally, it is best to combine organic SEO strategies with other paid marketing strategies to maximize online visibility. This can include buying ads for immediate results, while cultivating a solid SEO strategy to ensure sustained long-term growth.
Differences between organic and paid traffic
Organic SEO offers several advantages over paid SEO, also known as SEM (Search Engine Marketing). The most notable is cost: SEO does not require a pay-per-click, although it does involve an investment in time and resources to develop and maintain an effective strategy.
SEO is a medium to long-term strategy, requiring patience to see results, while SEM can offer immediate results but at a cost per click. SEM allows for greater flexibility and speed in implementing changes, while SEO requires a more constant and sustained strategy over time. However, SEO can offer a longer and more sustainable return on investment.
How to increase organic traffic
- Linkbuilding: It consists of generating quality links pointing to our website. These links must be natural and created in a progressive way so that the search engines integrate them in an organic way.
- Keywords: They are essential to attract qualified users. It is important to perform a thorough analysis to identify the most relevant keywords that we want to position.
- Content: Content is king in the digital world. Developing a solid content strategy is essential to improve organic positioning and attract more visitors. Content must be relevant, valuable and regularly updated to maintain user interest and meet search engine criteria.
- Technical optimization: Ensuring that the website is technically optimized for search engines is of great importance. This includes improving loading speed, ensuring that the site is compatible with mobile devices and using HTML tags correctly.
- User experience (UX): Improving the user experience on the website can increase dwell time and reduce bounce rate, which can positively influence search ranking.