Definition:
Zalando is an online fashion retailer, positioned as one of the largest in Europe. Founded in 2008 by Robert Gentz and David Schneider in Berlin, Germany, Zalando offers a wide range of footwear and clothing for men, women and children.
The site was created with the aim of making shopping easier and more convenient for customers. To this end, it offers free returns and exchanges of products at no additional cost. In addition, Zalando offers a wide range of payment options and tries to provide a personalized shopping experience by offering personalized product recommendations based on customers’ browsing habits.
Origin and evolution of Zalando
Zalando originated in 2008, when Robert Gentz and David Schneider founded the company in Berlin, Germany. At first, the company was a simple online shoe retailer, but it quickly grew to offer a wide variety of shoes and clothing for men, women and children. Later, Rubint Ritter joined the company and added his expertise to theThe company name is a combination of Zappos, an American shoe marketer, and Alando. The name “Zalando” was chosen because it is easy to pronounce in several languages and quickly became recognizable in Europe.
In 2012, Zalando introduced a new shopping experience and expanded its presence in the European market with the opening of its first physical store in Berlin. Months later, the brand launched an online platform for Spain run by local specialists to provide customers with access to unique fashion products from across Europe.
In 2014, Zalando became a public company, listed on the Frankfurt Stock Exchange, allowing it to raise funds to continue its expansion and improve its services. Today, Zalando is positioned as one of the most successful online fashion stores in Europe. Today Zalando is one of the most successful online fashion stores in Europe. In 2020, Zalando recorded annual sales of €7.6 billion, an increase of 25% year-on-year. The company currently operates in 15 countries and employs more than 17,000 people. In May 2021, Zalando had more than 33 million active customers across Europe.
What is Zalando for?
Zalando is a marketplace that offers a wide range of affordable clothing for men, women and children. On the site you can find everything from shoes and accessories to dresses and suits. In addition, Zalando offers free product returns and exchanges, allowing users to be sure to buy the right size and style.
Your online store provides an intuitive and easy-to-navigate shopping environment where users can filter and sort products by categories, sizes, colors and prices. This allows customers to quickly find what they are looking for.
Zalando stands out for its free returns and exchanges policy, which gives users the confidence to shop without worrying about size or style issues. This policy encourages customer satisfaction by allowing them to try on products in the comfort of their own home.
Zalando also strives to personalize the shopping experience through recommendations based on users’ browsing and shopping habits, helping customers discover new products that might interest them.
How to sell on Zalando
Zalando has become a popular choice for fashion sellers looking to expand their market in Europe. Selling on the Zalando platform can help businesses reach a wider audience and expand their presence in Europe.
To start selling on Zalando, sellers must follow these steps:
- Registration and account creation: Interested companies must register on the platform and create a seller account. This process includes providing basic information about the company and agreeing to Zalando’s terms and conditions.
- Profile setup: Once registered, the company must complete its profile, which includes details about its brand, products and logistics. It is important that the profile is well configured to attract consumers.
- Product listing: Sellers can start adding products to the platform. This involves uploading high-quality images, detailed descriptions and specifications, as well as setting competitive prices. Attractive and accurate product presentation is key to capturing customers’ attention.
- Inventory management: Sellers must maintain proper control of their inventory to ensure that products are available and can be shipped on time. Zalando provides tools to assist in stock management.
- Customer service and returns: It is essential to provide good customer service, answering queries and handling returns efficiently. Zalando facilitates this process, but sellers must be prepared to handle any situation that may arise.
- Performance analysis: Zalando offers analytics tools that allow sellers to evaluate the performance of their products and campaigns. Using this data can help optimize sales strategies and improve visibility on the platform.